Middlesex Cricket is delighted to announce that Hackney based brewery, London Fields, has become the Club's official beer partner.
London Fields is East London’s original new wave craft brewery, based in one of Middlesex's most vibrant boroughs, Hackney.
The brewery’s ethos of Love Not War represents London Fields’ purpose to bring people together by creating fun and positive experiences while supporting the diverse community in Hackney and beyond.
London Fields’ collaboration with Middlesex will see their beers, including the flagship Hackney Hopster modern pale ale, served to Middlesex’s hospitality, sponsorship and corporate partners and guests at the Club’s events throughout the coming year, while London Fields will benefit from brand exposure through the installation of pitchside advertising hoardings at Middlesex matches this summer and through sponsorship on Middlesex’s enhanced live stream at tonight's Vitality Blast clash against Kent Spitfires at Lord’s, the Home of Cricket.
Speaking of the new collaboration with London Fields, Laura Angus, Middlesex Cricket's Head of Commercial, said:
"We are really excited to be partnering with London Fields as our new Official Beer Partner, as they are a local, Middlesex based company, whose brand perfectly represents the diversity of the many communities that make up the county of Middlesex.
"As a company that has built up a fantastic reputation as one of London's most progressive new wave breweries, London Fields are the perfect partner for Middlesex Cricket, and we welcome them to the Middlesex family and very much look forward to working with them moving forwards.
Describing the new partnership, London Fields’ Dipak Nayar said:
“Cricket is exciting and eccentric just like London Fields. This is a new adventure for the team, having sponsored our beloved local club pre-lockdown. We’re looking forward to helping cricket appeal to wider and more inclusive audience, reflecting the diverse communities that make up both Hackney and Middlesex county at large. The club shares our ethos of bringing people together, which is why you’ll see the #LoveNotWar outboard displayed in the grounds during matches.
